Certified sustainable

Making ethical choices should be easy – and we’re putting in the work so you don’t have to. Our styles are designed in Copenhagen and produced ethically in partnership with innovative factories that align with our values

Our history

ineteenth century America idealized white woman’s modesty

A small business in Aarhus

What began in 1997 as an independent retail business in Aarhus, Denmark, has since developed into an international fashion brand. Minimum arose from the common desire to design clothes that are accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.

Jan 04

The vision of Peder Tang

Not backed by any big corporation we are still a proud and independent business spearheaded by our founder and owner Peder Tang

Jan 17

At the heart of the creation

Some call Aarhus the world’s largest provincial town – we just call it home. At our spacious and industrial head quarter on the harbor we currently employ 50+ ambitious doers on a mission to form a healthy workspace, create excellent products, and maintain and develop a strong business.

Feb 10

Industry completely

It rewrote horologic history with its remarkable accuracy, smaller size, while at the same time making wristwatches affordable.

Feb 28
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